The market for British Game is tipped for further growth
The British Game Market is Getting Bigger and Better
The British game market is growing and is becoming one of the world’s top 50 consumer growth markets, all thanks to the success of venison as an alternative to more well known red meats.
The Fifty report by Mintel Market Research references the 9% sales growth seen in the UK game sector in the year 2013/14 and suggests it is still growing.
The report states: “Soaring venison sales have put game meat in the spotlight. While the size of the game meat market is dwarfed by that of poultry (with sales of £97 million in 2014, versus £1.7 billion for poultry) the game meat market has enjoyed strong growth in 2014, increasing around 9% from 2013. This rise in sales has largely been thanks to the popularity enjoyed by venison. The fact that many more UK consumers have expressed an interest in trying game than have eaten this type of meat before highlights the significant growth potential in this sector. Leveraging the health credentials of game such as venison will help to position it as a better-for-you alternative to red meat, thus boosting sales further.”
Although this report results are just generally about sales for venison, we are hoping that this means a knock on effect for
There are so many benefits to eating game, besides it being much more ethical than popping to the supermarket for a roast chicken (how ever it easy it might be).
- Wild game is high in protein,
- low in saturated fatty acids
- contains higher levels of iron than any other red meat.
This summer the Game to Eat initiative will be organising the first ever Game Processors Survey.
Keep an eye out for the questionnaire on Game To Eat
You can read more on the story in the Western Morning News.