Supermarket favourites such as beef, chicken, pork and lamb will always be very hard to beat in terms of popularity and price. Of course, these animals are farmed through huge production lines worldwide, specifically for their meat. This makes it both cheap and plentiful. Unsurprisingly, 91% of meat eaters eat chicken. Despite this, the sales of game meat just keep on rising. In fact, Mintel, a private market research company, has recorded improved sales numbers for every calendar year since 2014.   2018 saw a 5% rise in total sales value on the previous year, totalling £126 million for the year